But WAIT….There’s More!

Lately in class, we’ve been working on refining our essay writing skills for an upcoming assessment test for the EAP, or Early Assessment Program. Over the past couple of days we’ve been writing and peer editing each others essays to help us learn how to score 5’s and 6’s on the actual test. But on this particular occasion, the prompt has been about Jozui’s (the author’s) opinion on the subject of celebrity’s endorsing new products. He goes on to explain how it misleads the consumers and insults their intelligence. And in a way I can totally see where he’s coming from, but who doesn’t love to see Beyonce herself, drinking a nice cold can of Pepsi, Betty White getting tackled before eating a satisfying Snickers bar, or Shaq driving a Buick that he’s way too big for?

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I’m not going to lie. When celebrities endorse a product, it really does tempt me to go and buy some of it, but what does it matter? Why is this an issue in the first place? So what if the celebrity doesn’t actually eat/drink/do what he or she is advertising? What does matter, is that it makes for a great and entertaining commercial. I feel as if saying that commercials like these insult the public’s intelligence is insulting itself. Celebrity commercials aren’t insulting anyone. They are just an entertaining means of trying to get us to buy things. (and if we end up buying that thing in the process, then so be it)

Now, I know that advocating against Jozui makes it seem as if I’m being brainwashed by the media, but it really isn’t anything to worry about in the first place. I mean how else are companies like these supposed to get their names out there, if not for celebrity endorsements? In the end, it’s really up to the individual as to whether or not they are willing to buy into this type of marketing. I just wanted to throw my own opinion out there just to get it out there. Have a great day and just keep swimming!

-Matt

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